Vane

Ten specialists. One heading.

The AI CMO that never loses the heading.

Drop in a site. Vane writes the briefing, then runs search, social, and community specialists against it. You stay on review.

No credit card. Sign in to persist a workspace.

Teams keeping a heading

HarborLumenlabNorthlineKiteFieldnoteCopperlineSableAtlas RoomPaperknifeMidwatch

The bench

Specialists, not a prompt pile.

Each one reads the same five documents before it writes a word.

  • SEO

    Search

    Finds keyword gaps and drafts pages the product can actually rank for.

  • GEO

    Cite

    Gets the brand into ChatGPT, Perplexity, and AI Overviews as a cited source.

  • Reddit

    Thread

    Surfaces threads where the product is a genuine answer — never drive-by spam.

  • X

    Pulse

    Writes posts and short threads in the brand's actual cadence.

  • LinkedIn

    Ledger

    Drafts founder-voice notes that sound like a person, not a press office.

  • Writer

    Longform

    Turns the content strategy into a full article still on-message.

  • HN

    Front

    Times Show HN / comment windows and writes the first honest comment.

  • Tech SEO

    Patch

    Turns technical SEO debt into a reviewable change list.

  • UGC

    Reel

    Writes shot lists and voiceover for short product clips.

  • Creators

    Reach

    Names creators whose audience already wants this category.

How a week starts

Research lands before anyone speaks.

  1. 01

    Research

    Vane reads the public site and writes five documents every specialist must share. Nothing drafts until the heading is down.

  2. 02

    Execute

    Ten specialists work channel by channel from those documents. Search, cite, community, social, long-form, patches.

  3. 03

    Review

    You approve, edit, or discard. Vane does not post. The feed is a briefing, not a bot account.

product-briefing.mdgrowth-heading.mdfield-notes.mdvoice-card.mdcontent-ledger.md

product-briefing.md · 18 sources

What it is

Vane is an AI chief marketing officer for teams that cannot hire one. A founder drops a public URL. Vane reads the site, writes five strategy documents, and runs ten specialists that draft work against those documents.

The handoff is the point. Every specialist reads the same briefing so Pulse never contradicts Ledger.

12 drafts in week one

Approved, not autoposted

We stopped opening a blank Notion every Monday. The briefing is already there. We just decide what ships.
Mira Chen · Harbor

One heading

Across five channels

The useful part is the voice card. Pulse and Ledger finally sound like the same company.
Eli Navarro · Paperknife

The $14,000 week, without the headcount.

WorkWithout a CMOWith Vane
Full-time hire$5,000 / moBriefing + review
SEO retainer$4,000 / moSearch specialist
Writer$1,500 / moLongform drafts
Social + community$2,500 / moPulse, Ledger, Thread
AI searchUsually skippedCite, on the same heading

From $0 to start. Paid seats when you want daily runs. See pricing.

Questions

What does the CMO actually do?
It reads a public URL, writes a shared briefing, and runs specialists that draft work against that briefing. You review every artifact.
Does it publish for me?
No. Drafts stay in the feed until you copy or approve them. Community replies are written for a human to post.
How is this different from a writing box?
A writing box starts empty. Vane starts from your site and refuses to let channels drift off the same five documents.
What is Cite?
Generative-engine work — making the product quotable by ChatGPT, Perplexity, and AI Overviews. Facts, abstracts, source pages.
How long until something useful?
The first briefing is minutes. The first honest search page is a week of review, not a weekend of volume.
Can I cancel?
Yes. Briefings you already ran stay on your account.

Point it at a site.

The first thing Vane does is read. The second is write the briefing. Publishing stays with you.